Arizona Coyotes x Doni Nahmias
Mission
This project aimed to transform the Arizona Coyotes into a lifestyle brand through a high-fashion collaboration with designer Doni Nahmias. By blending hockey with street-style fashion, the goal was to reach both sports fans and a fashion-forward audience, broadening the team’s identity beyond the rink.
Execution
I was brought on by the Coyotes’ marketing team to develop and bring video concepts to life, capturing the Coyotes x Nahmias collection in action. With a focus on showcasing versatility, we filmed models wearing various pieces to highlight each outfit’s adaptability as both fan gear and everyday streetwear. Through these dynamic, lifestyle-driven visuals, we emphasized the Coyotes’ evolution into a brand that seamlessly blends fashion with sports.
Debrief
The campaign successfully elevated the Coyotes’ brand into the lifestyle realm, merging fashion with sports to appeal to a wider audience. The visuals not only promoted the new collection but also marked a bold step in redefining the Coyotes as a street-style brand, reflecting the creativity and energy of their fan base.
Client:
Arizona Coyotes
Industry:
Sports
Services: