Suenos Tequila Elements
Mission
The objective of this project was to create a visually captivating video that embodied the essence of Suenos Global Tequila. The aim was to highlight the brand's deep connection to the elements, emphasizing its roots in nature and the alchemical transformation that defines its spirit. We focused on presenting Suenos as a brand that blends the raw beauty of the earth with a sense of magic and wonder, inviting viewers to experience tequila in a whole new way.
Execution
I was brought on to direct and film the promotional video for Suenos Global Tequila in the breathtaking landscapes of Sedona, Arizona. The choice of Sedona was intentional, as its natural scenery mirrors the earthy beauty of Mexico, connecting the brand to its roots. During the day, we filmed the bottles in the wild, emphasizing Suenos' relationship with the elements, and at night, we captured scenes around a fire, highlighting the warmth and transformative spirit central to the brand’s identity.
Debrief
The final video successfully captured the essence of Suenos Global Tequila, visually representing its connection to the elements and its transformative spirit. The powerful imagery from the shoot reinforced the brand’s identity, blending natural landscapes with the rich symbolism of earth, fire, water, and air. This compelling narrative became the centerpiece of Suenos Tequila’s promotional efforts, solidifying its presence as a brand rooted in nature and alchemy, and serving as a key element of their website's visual storytelling.
Client:
Suenos Global Tequila
Industry:
Food & Drink
Services: