USA Basketball x Cameron Brink
Mission
We were brought in to create a surprise reveal announcing Cameron Brink’s selection to represent USA Basketball on the 3x3 team for the 2024 Paris Olympics. The goal was to capture a moment that felt genuine, emotional and significant. Our mission was to deliver an announcement that highlighted the weight of the achievement while still feeling personal and true to Cameron.
Execution
We surprised Cameron at Sydel Curry and Damion Lee’s house, documenting the moment in real time as she learned she had been selected for the 3x3 team. The setting created a warm, intimate environment that made her reaction feel honest and unscripted. Our approach was to be present without interrupting the authenticity unfolding in front of us.
Debrief
The video gained traction instantly and was shared by major outlets including ESPN, Sports Illustrated, USA Today, the New York Times, the WNBA, the Los Angeles Sparks, and many more. It pulled in millions of views and became a standout moment that fans connected with. The surprise format transformed a roster announcement into a meaningful piece of storytelling for USA Basketball.
Client:
USA Basketball
Industry:
Sports
Services: