We handled day-to-day social media management, including content planning, scheduling and maintaining a consistent brand voice that matched Life Time’s elevated tone. On the production side, we filmed and edited everything from events and special activations to group classes and trainer-led sessions. Each piece was crafted to feel clean, energetic and people-focused, with an emphasis on lifestyle storytelling that captured the atmosphere of the club in a way that made viewers want to be part of it. Our work helped bring visibility to local programming, highlight member experiences and showcase the community-driven side of Life Time.