2024 Arizona Fashion Week

Mission

We were brought in to capture the opening of 2024 Arizona Fashion Week and help set the visual tone for the two weeks ahead. The goal was to showcase the energy, creativity and community that launch the event while giving viewers an inside look at what makes AFW stand out. Our mission was to create social-first content that introduced the atmosphere and excitement before the full schedule of shows and activations unfolded.

Execution

Our coverage began at Media Day, the official kickoff that brought together designers, creators, partners and press. We focused on documenting the conversations, previews and build-up that shaped the start of the week. From there, we filmed the Opening Night at the Fashion House, the central space where designers sold their collections, attendees connected, beauty teams worked, vendors showcased their products and creators captured content. We highlighted the environment and energy that define AFW’s opening moments, using clean visuals and natural movement to bring viewers into the experience.

Debrief

The content introduced Arizona Fashion Week with strong momentum and gave audiences a clear feel for the community and creativity behind the event. By focusing on the launch moments, we helped position AFW as a major cultural gathering in Arizona and set up the visual narrative for everything that followed. The opening coverage created a strong foundation of engagement for the rest of the two-week schedule.

Client:

Arizona Fashion Week

Industry:

Fashion

Services:

Videography

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