Arizona Coyotes x Doni Nahmias
Mission
We were brought in to help the Arizona Coyotes launch their collaboration with Doni Nahmias through video content that felt elevated, modern and rooted in culture. The goal was to shift the team’s presence into a more lifestyle-driven space while still representing who they are at their core. Our mission was to create visuals that connected fashion, personality and team identity in a way that felt natural for the Coyotes’ next chapter.
Execution
We filmed inside a local plant shop to give the collection a warm, modern and lifestyle-forward backdrop. The natural textures, soft tones and greenery helped frame the models in a way that felt fresh and culturally aligned while still staying connected to the Coyotes brand. Movement-driven shots and clean close-ups kept the energy high and made the collaboration feel elevated and intentional.
Debrief
The campaign connected immediately, pulling strong engagement and reinforcing the Coyotes’ push into a more lifestyle-minded direction. Fans responded to the fresh visual approach, and the pieces quickly became recognizable around the Valley, with the hats still being worn long after the drop. This project set a strong tone for where the Coyotes can take their brand visually moving forward.
Client:
Arizona Coyotes
Industry:
Sports
Services: