Life Time Happy Valley
Mission
We were brought in to support Life Time Fitness with ongoing social media management and content production. The goal was to showcase the community, events, classes and elevated member experience in a way that felt polished, warm and aligned with the Life Time brand. Our mission was to create consistent, high-quality content that highlighted what makes each club unique while creating the kind of FOMO that brings current members in, attracts new members and strengthens the overall sense of community.
Execution
We handled day-to-day social media management, including content planning, scheduling and maintaining a consistent brand voice that matched Life Time’s elevated tone. On the production side, we filmed and edited everything from events and special activations to group classes and trainer-led sessions. Each piece was crafted to feel clean, energetic and people-focused, with an emphasis on lifestyle storytelling that captured the atmosphere of the club in a way that made viewers want to be part of it. Our work helped bring visibility to local programming, highlight member experiences and showcase the community-driven side of Life Time.
Debrief
The combined approach created a steady, engaging social presence for Life Time Fitness. Consistent posting strengthened community connection, and the video content elevated how the club showcased its classes, events and overall experience. The FOMO-driven storytelling helped drive more attendance from current members while sparking interest from prospective members looking for a high-end, community-focused fitness environment. This mix of management and production gave the club a polished, cohesive voice and a strong presence across social platforms.
Client:
Life Time Fitness
Industry:
Fitness
Services:
Social Media, Videography
Timeline: