All work
Arizona Coyotes
The Arizona Coyotes were the state's NHL team, playing their last seasons in the Valley before the franchise relocated to Utah in 2024. Coyotes x Nahmias was their apparel collaboration with Doni Nahmias, founder of the premium streetwear label NAHMIAS, a drop rooted in 90s streetwear.
the brief
Nahmias joined the Coyotes as Creative Strategist for the collaboration. The concept and direction came from the marketing manager on the project, and we handled the video, taking his ideas and shooting content that brought the drop to life for social.
the goals
- Bring the campaign video ideas to life on camera
- Shoot the collection with a premium, fashion-forward look
- Deliver vertical content cut for social