All work
Life Time Fitness
Life Time is a premium athletic club, closer to a resort than a gym. The Peoria club runs a full studio class schedule alongside pools, courts, recovery and spa, and a cafe, with the Oasis adult club on the quieter side of the property and a steady calendar of member events.
the brief
The goal is new members, and the lever is FOMO: content that makes the club look like somewhere you don't want to miss. From there the work widens. We advise on events and food and beverage that move the experience toward a country club rather than a basic cafe, and we stay close to the audience through daily social monitoring and community management.
the goals
- Grow membership by creating FOMO around the club
- Advise on events and programming that drive food and beverage revenue
- Shift the food and beverage experience toward a country club feel, away from a basic cafe
- Run daily social media monitoring and community management